Finger Clickin’ Good
The new KFC site is a key component of their larger brand redesign. We balanced a throwback aesthetic with a modern interface, resulting in an adaptive, app-like experience. As a result, the key functions of the site stand out while remaining fully indexable by the search bots.
Digital Services
Concept Development
Creative Direction
UX / Design
Animation
Development
Jump On
Take a trip through the experience to see how it all worked.
Welcome Aboard, I’m DeMar Derozen
Before departing on the SNKRS XPRESS, passengers were presented with an animated introduction by Raptors’ shooting guard DeMar Derozen that covered safety information, product details, and all of the onboard features.
Get Your Gameface On
Each seat on the SNKRS XPRESS was outfitted with an iPad Pro that housed games, basketball related content and custom experiences. One of these was GAMEFACE, a tool that allowed users to customize their headshot (captured in the station and magically routed to their seat) with a number of unique Nike / Jordan inspired elements.
Daily Drops
New product drops happened daily, so we created a five minute content reel for each day that featured the product, athletes, campaign visuals, and other custom animations. All of it was displayed on large LED panels inspired by the large ticker boards you would see in a traditional station.
