A Homeowners Survival Guide
Taking care of your home isn’t an exact science, there’s a lot to to remember, and even more to forget. Leo Burnett approached us to bring Allstate’s Survival Guide to life by highlighting the dos-and-dont’s of homeownership. From battling raccoons to living with giant guard dogs, this series of cel-animated spots focuses on two families living the dream…or at least making an attempt.
Services
Design
Illustration
Cel Animation
2D Animation
Frame By Frame By Frame
Check out our process in the short making-of video below.
Character Development
With most projects that are heavily character based, we aim to let the art direction lead the way. That means exploring styles to help define the tone. Below are a few examples, all from the same brief, but with subtle differences that helped us land on a unique personality.
It’s a great big world
The scope of the project was vast, encompassing five 30 sec animations, the campaign website and banners. We needed to create a universe around our characters. To do so our designers and illustrators created hundreds of assets for the website and banners in addition to all of the meticulously crafted backgrounds for the animations.
Allstate Survival Guide
See the spots below.