Who’s In Control?
We created this conceptual video for Ello, an ad free social platform, as a commentary on digital identity. The story opens by questioning who actually owns your data, and peaks at a pivotal moment where we literally show the user taking back control. The end result is a sci-fi inspired video that combines live action with projection mapping.
Services
Live Action
Design
Projection Mapping
Animation
Against The Grain
An overview of our concept and production techniques.
Taking Control
Rather than doing an animated interface, We decided to fabricate a physical console. We collected vintage electronics, designed a layout, wired custom lighting, then reassembled it into a custom sheet metal box.
Projecting The World
We stitched two projectors together to fill the set, and using Resolume we were able to do live masking that allowed us to separate the background projection from the talent projection.
Ello Control
See the finished spot below.