Seats From Space
To explore the engineering principles behind the new Nissan Zero Gravity seats we take a journey from earth to outer space. The piece balances technical information with driver benefits in a way that demystifies the science without getting bogged down in the details.
Services
Design
Illustration
Modeling
3D Animation
Recognition
VOTD
Digital Canvas
Countdown To Ignition
A short look into how we brought the Nissan Zero Gravity Seats to the screen.
Modeling The World
With limited reference provided, we created all of the 3D assets in the spot from scratch, including the Altima and the Zero Gravity Seat.
The Future Is Now
To visualize the technology in a compelling way, we built a package of animated interface graphics and screens.
Branding The Space Station
A selection of marks and icons that can be found in the space station and on the astronaut.
Exploring Time
Knowing that there would be a drastic environment shift when transitioning to space, we explored different hours of the day on earth to get a sense of how the different colors would work together.
The Visual Style
It can be a challenge maintaining a viewers attention when communicating a lot of technical information. So, we created a stylized look that’s more graphic novel than infographic.
Nissan Zero Gravity Seats
Check out the finished spot below.
