Dare To Be Square
Following the success of the digital marketing efforts for “ParaNorman,” Laika tapped the same team (W+K and us) for thier 2014 movie, “The Boxtrolls.” Laika’s craft is an inspiration and working with them again was nothing short of a dream come true. The site lets you explore the movie and the trailer, stopping at points of interest along the way to check out games, behind the scenes content and more.
Services
Concept Development
User Experience
Design
Development
Animation
Recognition
Webby Awards
AWWWARDS
FWA
Pixel Awards
Making The Boxtrolls
Interviews with the team and highlights on how this project came together.
A Journey Through Cheesebridge
The entire site was built from sets that were used for the movie, creating a world the user could explore.
An Attempt To Mimic True Craft
Each of the interface elements were hand crafted in Illustrator and Photoshop. Where it was possible, we recreated actual elements from the movie.
The Boxtroll Builder Contest
Prior to launching the main site, we built a configurator that allowed you to “Build your Own Boxtroll” and submit it to an online contest. The winner recieved a handmade version of their online creation from Laika.
Nike TrollStrikes
When the movie came out, Laika partnered with Nike to promote the movie by giving away custom, limited edition shoes they named “The Trollstrikes.” We built the main hub for the contest that facilitated entries and detailed the shoes.
